Integrated Technology, Combined Advantages

We share a common interest with you — we simply want to be the best. For you, this pursuit means providing your patients with outstanding results. For AMO, striving to be the best means creating one, multidimensional LASIK platform that combines all of the best technology. Our aspirations are realized with the iLASIK suite of products.

Investing In The Future Of LASIK

A true partner thinks about the success of your business as much as their own. A forward-thinking partner has a plan for today and a strategy for tomorrow. AMO wants to be your irreplaceable partner for laser vision correction surgery. To earn your business, we set our sights on the best technology. To earn your trust, we are now using that technology as part of a master plan to deliver clinical advantages in the laser suite and practical advantages in the marketplace. Our investment in the iLASIK brand is a collective investment in the success of your practice and the future of laser vision correction.

Increase The Category, Grow Your Practice

Nearly 32 million people worldwide have had LASIK to date.⁹ They are the tip of the iceberg, essentially early adopters who tend to try new technology first. AMO knows that the ultimate success of your practice depends on growing the LASIK category beyond one specialized group — making LASIK mainstream by bringing the promise of LASIK to new audiences.

To accomplish this, AMO has a two-pronged strategy:
1) Use the iLASIK brand as a catalyst for a new kind of marketing conversation and 2) Expand the indications for the AMO brand of LASIK.

To that end, the iLASIK platform is now approved as a monovision procedure for the treatment of presbyopic patients with low-to-moderate myopia, with or without astigmatism. The benefit of this type of advanced thinking for you and your practice is that iLASIK technology is now relevant to the presbyopic generation (roughly 90 million Baby Boomers in the United States alone) — people who struggle with age-related loss of near vision. With the iLASIK platform, AMO continues to be uniquely positioned to provide the broadest range of wavefront-guided treatments for any patient interested in laser vision correction.

Marketing Focus

The iLASIK brand gives physicians the platform to talk to LASIK patients in all-new ways. It provides an easy-to-understand, branded nomenclature to spur doctor-patient discussions, enabling you to bypass the jargon, sub-brands and procedure names that previously created confusion in the marketplace. Perhaps more importantly, since the iLASIK technology suite showcases one integrated, advanced solution, you can finally shift the marketing conversation from technology to the overwhelming benefits the iLASIK procedure brings to patients. In short, the iLASIK brand demystifies laser vision correction surgery. One powerful brand, like the iLASIK brand, unlocks a world of new marketing possibilities.

Incredible Clinical Performance

The most compelling solution — the most impressive surgical technology — is the one that performs exceptionally in demanding situations. The iLASIK technology platform continues to pass every test. Need proof? The National Aeronautics and Space Administration (NASA) recently approved LASIK for use on U.S. astronauts, and this out-of-this-world milestone comes on the heels of a similar approval for all branches of the U.S. military personnel.