Nearly 32 million people worldwide have had LASIK to date.1 They are the tip of the iceberg, as industry experts estimate
that there are as many as 290 million additional candidates worldwide. Helping you tap this vast potential market is the
ultimate objective of AMO in introducing the iLASIK™ procedure. To accomplish this, we will use the iLASIK brand as a
catalyst for a new kind of marketing conversation. We'll help you reach out to "Generation i" — the dynamic group of
prospects spanning Generation Y, Generation X and Baby Boomers — by speaking their language and taking the mystery
and confusion out of laser vision correction.
"Generation i" has been waiting for the iLASIK procedure.
Generation Y (21-29)
- Experiencing financial independence for the first time, Generation Y is online in
huge numbers and has huge potential buying clout; no laser company has ever talked
to them directly about laser eye surgery
- The iLASIK platform will enable you to capitalize on the Generation Y opportunity
Generation X (30-39)
- They've grown up with LASIK, but still don't understand it; they're waiting for the
next "big thing"
- With the iLASIK procedure, their wait is over; now they will finally understand the
basis of laser eye surgery
Baby Boomers (40+)
- Safety is a main concern; they're dealing with presbyopia; they want the
best technology
- The iLASIK suite has an outstanding safety profile; it is approved for
monovision in presbyopic patients with myopia and provides the broadest range of custom wavefront-guided laser correction